Interview Research: Know the Brand
One of the most important notions to convey during an interview is that you have a solid understanding of the organisation where you are interviewing. You must know who they are and what is important to them. In a recent Huffington Post article, Ariel Foxman from inStyle provides some excellent tips for job interviews, among them: know the brand.
Why Conduct Interview Research?:
Without this solid understanding it is impossible to talk about your knowledge, skills and abilities in the appropriate context. Employers want to know that you care enough about getting the job that researched the organization. They want to know that you understand who they are and what they do.
How to Conduct Interview Research:
Luckily, researching organizations is pretty easy to do. Check the library’s website. Spend some time playing with their discovery tool. Read the library’s mission statement. If the library is part of a larger organization check out the strategy of that as well.
This is the second in a six part series that provides useful tips for interviews. Although provided in the context of interviewing for professional library jobs, the information in this series has application for other industries as well.
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